How to Make Money in Greeting Cards
On the average household buys 30
greeting cards each year. That is billions of cards sold each year. Even a tiny
portion of that market is potentially great business opportunity.
Walk into any one of the many greeting
card specialty store, you realizes that there is a huge market out there where
are hundreds of companies competing in this business. In this market, there is
constant need for new material to create fresh and new greeting cards. This
means continuous business opportunity.
Although the market place is huge, the
competition may not be as big as you might think. Many people hold off their
ideas venturing into this business simply because they don’t know how. So what
is the approach to take? Learn about this market, study the competition and
start creating your material.
There is a big market for writers, photographers
and illustrators. You could consider building your own line of products in the
greeting card business.
How to create and sell greeting cards?
Many people shy away from this market
simply because they don’t know how to approach it. Simply there is relatively
little information on how to get started.
Differentiating yourself
Start by differentiating yourself from
your competition. Do your homework. Read up books on “writing” greeting cards because
they are a good introduction to the market and how it works.
Research the marketplace
Next is research on the marketplace
listings. Then visit all your local card and calendar stores. Recognize the
names of products. Make a note of them including what kinds of cards are
popular today. Trends are constantly changing. What themes are people are
buying humour, sports, animal etc? What
are the card concepts in trend...quirky or traditional? Are the verses are popular... traditional,
contemporary, sappy or wacky?
Once you are done the background work
and have researched the market thoroughly, you know how it works and what the
market wants? Next step is start approaching the markets.
May be would you consider creating your
own limited edition greeting card line?
Starting up a business takes time and
patience and persistence. If you don’t succeed the first time, keep on trying.
Keep on asking questions about what the people would like to see next. Keep
your eyes open for new market trends.
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